Northanger abbey

Thesis In the history of English literature it's difficult to specify a genre, even Gothic novel by resonance and measure the impact on other styles, trends, genres. Chronological framework of its existence, in the opinion of the vast majority of researchers limited the end of the XVIII – beginning of the nineteenth centuries. However, traces of â€Å"Gothic† poetics, especially its artistic language and philosophical thinking can be recognized in the work of writer Jane Austen.Logical and important question is the tatus of the Gothic in Jane Austen, namely in the novel â€Å"Northanger Abbey† – the status of genre, poetological, aesthetic, ideological. In the main part we have given the definition of the Gothic genre, and have found his place in the novel † Northanger Abbey† identified writing style, tone, name origin, setting, we have analyzed plot, identified narrators point of view, found the used symbols.In conclusion, we have learned that the whole work is permeated with hidden quotations, allusions and reminiscences, including literary discussions between heroes around novel and orecasts developments, dense, albeit controversial, parallels at characters, perpetual comparison of weather and scenery of â€Å"udolfskymy† ; We observe the formula CL Pitt the transformation of the Gothic novel (romance) in the household (novel); Also we have explored favorite means writers with the help of which she deliberately changes and scale depicted in the novel offers a look at reality through the eyepiece, in which things, people, events are not given in a close-up, in Gothic but are quite smaller. Northanger abbey Thesis In the history of English literature it's difficult to specify a genre, even Gothic novel by resonance and measure the impact on other styles, trends, genres. Chronological framework of its existence, in the opinion of the vast majority of researchers limited the end of the XVIII – beginning of the nineteenth centuries. However, traces of â€Å"Gothic† poetics, especially its artistic language and philosophical thinking can be recognized in the work of writer Jane Austen.Logical and important question is the tatus of the Gothic in Jane Austen, namely in the novel â€Å"Northanger Abbey† – the status of genre, poetological, aesthetic, ideological. In the main part we have given the definition of the Gothic genre, and have found his place in the novel † Northanger Abbey† identified writing style, tone, name origin, setting, we have analyzed plot, identified narrators point of view, found the used symbols.In conclusion, we have learned that the whole work is permeated with hidden quotations, allusions and reminiscences, including literary discussions between heroes around novel and orecasts developments, dense, albeit controversial, parallels at characters, perpetual comparison of weather and scenery of â€Å"udolfskymy† ; We observe the formula CL Pitt the transformation of the Gothic novel (romance) in the household (novel); Also we have explored favorite means writers with the help of which she deliberately changes and scale depicted in the novel offers a look at reality through the eyepiece, in which things, people, events are not given in a close-up, in Gothic but are quite smaller.

Factors Affecting Lexical Access Time Essay

Words are known as the building blocks of language, as they help us to understand both written and spoken language. Word recognition and lexical access are known to be bottom up processes, meaning that we can identify what something is by learning its parameters and building our ideas upwards. Lexical accessing is the act of accessing our mental lexicon and obtaining all information about a word, such as its meaning, sound and appearance (Harley, 2010). Lexical processing consists of 3 main components, identifying, naming, and understanding. Identifying a word consists of simply deciding if the letter string is or is not a word. Understanding a word is the ability to access a words meaning. Naming a word consists of accessing the sound of a word (Harley, 2010). Psycholinguists are very interested in investigating word processing, thus the lexical decision task was introduced. This task consists of timing how long a participant takes to identify whether a word is familiar or not when they are presented with a string of letters that may be a real word, an impossible non-words or a possible. Whereas real words are words of English that follow phonotactic constraints and have meaning, possible non-words obey phonotactic constraints but lack meaning, and impossible non-words violate phonotactic constraints and lack meaning. During this lexical decision process, many factors will affect how long the participant will take to identify if the letter string is a word or not. To name a few, the frequency effect states that the more common or frequently used a word is, the easier it is to recognize as a word (Harley, 2010). Age of acquisition, is an effect that states that the earlier in life that a word is acquired, that the word will be easily recognized (Harley, 2010). Lastly, word concreteness and imagery has an affect as abstract words evoke less imagery than concrete words, in turn, high imagery words have better memory recall (Howell, 2010). Method In the present experiment, the experimenter is simultaneously the participant. The participant was provided with two set lists of letter strings. Each list of letter strings consisted of 20 letter strings that were either words, non-words or arbitrary strings of letters, in which the participant was instructed to complete a lexical decision task based on these letter strings. First, the participant was instructed to read the first list of letter strings, and say aloud to themselves â€Å"yes† if they decided the letter string was a word, and â€Å"no† if they decided the letter string was not a word. The participant was instructed to time and record how long it took for them to complete the list. The first list of letter strings is the following: tlat, revery, voitle, chard, wefe, cratily, decoy, zner, raflot, oriole, voluble, boovle, mrock, awry, signet, trave, crock, cryptic, ewe, himpola. Next, the participant was instructed to perform the same task using the second set list of letter strings, also timing and recording how long it took to complete this list. The second list of words is the following: mulvow, clock, bank, tuglety, gare, relief, ruftily, history, pindle, develop, norve, busy, effort, garvola, match, sard, pleasant, coin, maisle. Results The participant completed the lexical decision task of list 1 in 28.3 seconds and completed list 2 in 23.7 seconds. The following table shows the decisions made by the participant for each word. List 1| List 2| tlat: norevery: novoitle: nochard: yeswefe: nocratily: nodecoy: yes| zner: noraflot: nooriole: yes voluble: yesboovle: nomrock: noawry: yes| signet: notrave: nocrock: no cryptic: yesewe: nohimpola: no| mulvow: noclock: yesbank: yestuglety: nogare: norelief: yesruftily: no| history: nopindle: nodevelop: yes gardot: nonorve: nobusy: yes effort: yes| garvola: nomatch: yessard: nopleasant: yescoin: yesmaisle: no| Discussion In evaluating the results of this experiment, many factors come into action that effect the participant’s lexical access. Firstly, it is key to note the differences between the two set lists of letter strings. List 1 consists of both words, possible non-words and impossible non-words, while list 2 only consists of words and possible non-words. Due to the fact that impossible non-words are easily recognizable as a string of letters that is not in the English language, list 1 automatically decreases its total decision time, as both â€Å"tlat† and â€Å"mrock† both violate phonotactic constraints of the English language. This is because it was noted that impossible non-words are rejected more quickly than possible non-words (Howell, 2012). Aside from these two impossible non-words, one can see both set lists of words contain all possible words of English, which then causes the participant to go beyond the identifying stage in lexical processing and advance to the n ext stage, understanding. In the understanding stage, the words meaning is attempted to be accessed to aid in determining whether the string of letters is or is not a word. The frequency effect comes into play in this stage, as frequent words have a much shorter reaction time in the lexical decision task because they are familiar. Therefore, words such as â€Å"decoy† and â€Å"cryptic† in list 1 and â€Å"clock†, â€Å"bank†, â€Å"relief†, â€Å"history†, â€Å"develop†, â€Å"effort†, â€Å"match†, â€Å"pleasant† and â€Å"coin† in list 2, which are frequent to the participant, are quickly decided as words. Due to the frequency effect ultimately because of the familiarity of the words, the meaning of these words does not need to be accessed. This is because high frequency words are accessed faster than low frequency words (Forster & Chambers, 1973). However, when possible non-words are at hand, the understanding stage is entered, to aid in this decision. When the participant does not immediately access a meaning for the letter string, the word deems to be given the status of â€Å"no†. Consequently, this causes a longer reaction time in determining whether a possible non-word is or is not a word. As one can see list 1 has many more possible words than list 2, which ultimately causes list 1 to take longer to complete in the decision task. The factor of age of acquisition is also seen as an effect in this experiment as when dealing with the real words, those that were acquired at a younger age such as â€Å"clock†, â€Å"coin†, and â€Å"bank† were also identified quicker than other real words such as â€Å"relief†, â€Å"pleasant† and â€Å"develop†. Along with this point, the separation between the words acquired at a younger age and those acquired later, is that the words acquired at a younger age are concrete words rather than the other words being abstract words. This is because abstract words evoke less imagery than concrete words do, and high imagery words actually have better memory recall, thus affecting the speed of lexical access (Howell, 2012). Conclusion In addressing the differences of performance between the two lists of word strings, it is clear that the participant took longer to decide if a possible word was a word or not due to the fact that it was necessary to advance to the next stage of lexical processing, understanding, to search their mental lexicon for a meaning. Highly frequent words as well as low frequent were easily recognized, as a meaning was instantly accessed, causing the participant to remain in the identification stage. While impossible words were also equally recognized and dismissed due to their obvious violation of the phonotactic constraints of English. After evaluating these factors that specifically affect the lexical access time, one can clearly see why the first word list would take the participant longer to complete due to it having more possible words than real words or impossible words. References Forster, K. & Chambers, S. (1973). Lexical access and naming time. Journal of Verbal Learning and Verbal Behaviour 12, 627-635 Harley, T.A. (2010). Talking the talk: Language, psychology, and science. Hove, England: Psychology Press. Howell, J. (oral communication, Lecture 5: Meaning. October 16th , 2012).

Curriculum Mapping Essay Example | Topics and Well Written Essays - 250 words

Curriculum Mapping - Essay Example The curriculum mapping helps in improving communication within parents and communities about curriculum and all that every teacher covers. When choosing a lesson topic, one can use the curriculum map by collecting information on what the topic is all about, then going through the information, and then mixing the group reviews after which the teacher determines on the points that can be revised immediately (Hale, 2008). Modification and extensions provide students with avenues of acquiring the contents, which has a sense of ideas, and developing the teaching materials in order for the students. Different learning styles and abilities may also include how students show how they have mastery of concepts. The key to differentia is finding how students can display their learning to meet the required specific needs (Kallick, 2009). Curriculum mapping improves the instruction by laying clear objectives of what are taught to eliminate unnecessary repetitions. It is also allows the objectives to be met in time as well as reflects on the student’s scores in class. Therefore, teachers should always carry out curriculum mapping to make time easy for them as well as making students to grasps things

Knowledge Management Essay Example | Topics and Well Written Essays - 2500 words - 1

Knowledge Management - Essay Example Keywords: knowledge management, organizations, Siemens, organizational culture. Knowledge Management Knowledge management is one of the most popular objects of scholarly and empirical analysis. Much has been written and said about the principles of effective knowledge management in organizations and factors affecting it. Despite the growing body of literature, many organizations fail to implement KM practices properly. â€Å"The major problems that occur in KM usually result because companies ignore people and cultural issues† (Geisler & Wickramasinghe, 2009, p.12). For organizations that seek to establish themselves as repositories of knowledge, creating a culture that rewards individuals for knowledge sharing and recognized the value of tacit knowledge is crucial (Geisler & Wickramasnighe, 2009). This paper presents an analysis of the human and cultural issues involved in knowledge management in Siemens and, actually, many other organizations. In this paper, the examples of Texaco, Semantech, Xerox, Hewlett Packard, General Motors, BP Amoco and others are used to substantiate the argument. Knowledge Management as Human Resource Management Randall Sellers stated that â€Å"the challenge is managing the people who manage the knowledge†. In other words, the human dimension is believed to be an essential ingredient of knowledge management practices in organizations. ... ity is logical and reflects an ongoing tension between the growing role of knowledge and increasingly distributed structure of modern organizations (Swan et al., 1999). KM had to reduce this tension and enhance organizations’ capacity to generate and share knowledge. Unfortunately, failure to understand the basics of KM creates a situation, when organizations hide behind technologies and do not notice human resources which, in the meantime, are primarily responsible for creating this knowledge. Many organizations rely on the systems and tools that codify and commodify knowledge (Swan et al., 1999). Managers in these firms adopt an information-based perspective on KM, which interprets knowledge management in terms of information, not people, and emphasizes the importance of accessibility, availability, and real-time changes of information (Alavi & Leidner, 1999). In reality, the main challenge of knowledge management is in managing people who produce this knowledge, and there a re several reasons for this. First, knowledge is a human act (McDermott, 1999). Therefore, no knowledge management is possible without people. The essence of knowledge management is in generating knowledge, piecing information together, reflecting on individual and collective experiences, generating insights, and using the results to solve acute organizational problems (McDermott, 1999). â€Å"From the point of view of the person who knows, knowledge is a kind of sticky residue of insight about using information and experience to think† (McDermott, 1999, p.106). Yet, many organizations make one and the same mistake, when they limit their knowledge management solutions to IT systems and networks. The real challenge of KM is to manage people, who generate and possess this knowledge. Well-known is

Child hood obesity Assignment Example | Topics and Well Written Essays - 1500 words

Child hood obesity - Assignment Example Child obesity rates in the U.S. have more than trebled in the previous 30 years, and one of every three kids is obese, counting the children in Ohio.   Obesity of such prevalent proportions can lead to innumerable negative implications on children’s health, and the health of the adults they develop into.  Around one-third of Ohio children are obese or overweight, and that number has been growing over the years. Cincinnati Children’s Hospital Medical Centre and the Ohio Children’s Hospital Association have powerfully reinforced this bill from thebeginning. According to the 2008 Ohio Family Health Survey, around 500,000 children between the age 10-17 (35.6%) are regarded as overweight or obese according to BMI-for-age values. Moreover, the National Survey of Children’s Health implies that 37.1% of children ages 10-17 in Kentucky are overweight or obese, positioning Kentucky as the 48th in the nation. These general statistics disguise the greater burden of obesity among low income as well as minority populations. It is a common fact that physically fit and active children actually do better educationally, and that large and overweight children are 30% more likely to repeat a grade and nearly 60% more probable to miss more than two weeks of school. It is indications like these that support policy makers comprehend why action is needed. The wide spread epidemic of obesity will require an intensive comeback on the part of families, communities, practitioners as well as policy makers at the local, state, and national points. Focus should linger on generating the evidence base to notify policy decisions, creating timely data available to support and assist in monitoring progress, serving practitioners in improving their ability to stop, recognize, and cope with children who face obesity, and associating with community organizations to improve synchronised, multi-sectorial responses. A specific importance in our work will

Literary works comment on society Essay Example | Topics and Well Written Essays - 250 words

Literary works comment on society - Essay Example These all show her vacillation between tradition and modernization, comfort and progress, and that Tess is unable to decide which is right for her. The new order seems to ignore emotion, but the idea of condemning the baby Sorrow to eternity in purgatory for the sake of her anti-Christian beliefs makes â€Å"her nightgown damp with perspiration† (Chapter XIV). Tess becomes the unsure frontrunner of the new, twentieth-century combination of Christian doubt and personal spirituality. Tess is personified as a â€Å"daughter of Nature† (Chapter XVIII), with religion as a function of civilization, and as such she cannot quite choose which authority to be persuaded by: tradition deems that she should follow Christian law closely, although certain allowances are made in her hometown. For example, near the start of the novel, Tess participates in Cerealia, a festival for the Goddess of the Harvest (Chapter II).

Cinematic Comparison & Analysis Essay Example | Topics and Well Written Essays - 1250 words

Cinematic Comparison & Analysis - Essay Example The character of Shylock is that of a Jewish money lender who has been mistreated and misunderstood by the Christian community, particularly by the character Antonio. Shylock’s character stands out because in spite of his ridiculous demand at extracting revenge from Antonio, his character appears to have a great deal of depth. As the plot unfolds, the audience cannot help but feel sad of him as Shylock is a person who has been stereotyped and hurt by his daughter’s betrayal. According to Burnett et al. although the character of Shylock appears only in five out of nineteen scenes in the play, it is his role that captures the most attention. Al Pacino’s execution of the character is as close to perfection as any actor in today’s times could possibly achieve. The character appears to be an individual with an unkempt beard, who walks with a slight limp. Shylock’s role is that of a Jew, whose character can display a variation of emotions and impeccable d ialogue delivery. Much Ado about Nothing cast comprises of a lot of big names that include Oscar winners Emma Thompson and Denzel Washington as Don Pedro, lead villain. The character of Don Pedro is that of the Prince of Aragon, of all the characters in the film, his appears to be most unpredictable. Unlike Shylock’s character that the audience ends up sympathizing with, in spite of the good intentions of Don Pedro, his character fails to attract positive attention. This character is that of a noble man who meddles in the love lives of two other characters in the film. Although the character appears to interfere with good intentions for his friend, the character ends up appearing as manipulative and one that exploits his authority. Although Denzel is a marvelous actor ad executed the lines well, in my opinion this role was not meant for him. Two Historical and Cinematic Adaptations We would consider the two different versions of the same play by Shakespeare â€Å"Merchant of Venice†. Michael Radford’s directorial eye tries to capture the Venetian setting of the sixteenth century. The film depicts the historically beautiful and watery landscape of Venice; the setting depicts brothels and courtesans as the integral part of the entertainment of the Christian society (Pittman, 2007). The film depicts a very racist society, where there are gates in the city to separate the Jews from the Christians who cannot cordially coexist. It is also noticeable that the director wants to identify Shylock as someone who is very particular about finances. He lays slight emphasis on this, when Shylock puts on his glasses while reading ledgers or calculating finances, which is does not appear to have use of in any other scenes. Kenneth Branagh’s Much Ado about Nothing is focused more towards generalization, where costumes, sets and props could belong to any period from 1700 to 1900s. The director has attempted to provide a fairy-tale setting to the film, which was shot in Tuscany Italy with her magical landscape which has not been touch by the modernization for present times (Kenneth Branagh). Two points of view in the Film Michael Radford in his interview with Cynthia Fuchs promoted his movie by suggesting that â€Å"†¦ you have the capacity in movies to bring things alive in ways you just can't in the theater.† The main point of view propagated in the film is the utter mockery of the double standards of the Venetian society of the time in a humorous fashion. The stereotyping of Jews can be

All forms of government welfare should be abolished Essay - 4

All forms of government welfare should be abolished - Essay Example money that is given to people who will not work even though they are physically able to will only encourage laziness and cause the economy of a nation to suffer. In most cases, unpleasant circumstances usually perfect a person’s character in the long term. The type of dependent behavior that is invariably encouraged by welfare just destroys a person’s capacity to grow. The American welfare program provides enough proof of the inadequacies of welfare. This program, while created to encourage jobless citizens to get inspired to look for work and sustain themselves, has only inspired a sense of entitlement in unemployed grown adults. The United States has become a foster parent of capable people who refuse to help themselves. Even though the American government began to provide welfare options for its needy citizens in the 60s, the poverty level has stayed the same, even though government welfare funds have continued to increase on a constant basis. At present, the American government sponsors 70 welfare programs at nearly $1 trillion annually (Voegelli, 2012). This figure is almost 13 times what it was when the welfare program was started in the 1960s (Voegelli, 2012). Put your claim/position and â€Å"evidence† through the â€Å"Scientific Method† and â€Å"Proving a theory† steps. Are there any steps on which your claim/position and evidence do not measure up to the examination? If so, what can you do to make them more acceptable? According to the American Census Bureau statistics in 2010, there are 114.8 million family units in America. If 34.2% of American families  seek assistance from welfare programs, this implies that roughly 39.3 million American homes get welfare benefits on a monthly basis. The American government spent more than $451.9 Billion on welfare expenditures in 2012. To expand one’s knowledge as regards welfare, this means that every family that was accepted as a welfare case received $11,500 that year. According to Voegelli (2012), the

LOVE. - Forecasting Essay Example | Topics and Well Written Essays - 500 words

LOVE. - Forecasting - Essay Example The most significant result of bad forecast is immense damage in the supply chain management system. If a company’s forecast is higher compared to the expected demand then it has to bear additional costs due to high level of inventory, useless products, and extra inventory carrying costs. Similarly, if the forecast of a company is lower than expected, it can make customers switch to the other companies. As a result, the company can face loss of competitive advantage in the market (Firestone, â€Å"How to Thrive with Inaccurate Forecasts†). In reality, forecasts cannot be 100% accurate; however, it should be able to provide an approximate picture about the future demand or trend in the market. Forecasting incorrectness imposes substantial effect on the demand planning of an organization. For instance, in service organizations, a bad forecast can possibly result in unnecessary workforce and redundant expenses, or insufficient workforce which can negatively impact on customers’ requests. Every organization, irrespective of size, maintains a buffer level which is preserved according to the demand, and bad forecasting can result in keeping a wasteful buffer level which is uneconomical for the organization (Voudouris, C. & Et. Al., â€Å"Service Chain Management: Technology Innovation for the Service Business†). There are several types of forecasts used by organizations for business, such as sales forecasts, financial forecasts, demand forecasts, supply forecasts, and economic forecasts among others. The most useful among them is the demand forecast. The reason is that numerous operations depend on accurateness of demand of any product or service, and through demand forecast, business organizations can prepare themselves accordingly. The demand forecast can determine the quantities which need to be purchased or made available in the organization’s stock or buffer in order to provide rapid service. In present day’s competitive environment, business

Religion Essay Example | Topics and Well Written Essays - 1250 words - 2

Religion - Essay Example Christianity believes in the existence of one God, who is the Alfa and omega (Herbert 45). Christians believe that God is the one who made everything possible on earth after creating them in 6 days and resting on the 7th day. Buddhism on other hand is a religion which originated in Nepal, India. In Christianity, their place of worship includes: chapel, church, basilica, cathedral, personal dwellings and home bible studies (Herbert 22). For Christianity, God can be worshipped anywhere, weather in church or not. When it comes to Buddhism, places of worship include; monasteries, pagodas, nunneries and temples. It is estimated Buddhism to have existed since 2500 years ago whereas Christianity’s time of origin is estimated at 33AD (Herbert 53). In relation to the goal of religion, Buddhism aims at attaining Enlightment so as to be released from what they term as they cycle of death and rebirth in order to attain Nirvana (Herbert 67). When it comes to Christianity, the religion aims to loving God plus obeying his commandments, gets saved through Jesus Christ in order for one day to enter the Kingdom of heaven. According to Buddhism, human beings have the ability to possess anger, greed, ignorance, delusion, cravings and so many other qualities. Such individuals with negative abilities are referred in the religion as ‘fools† (Herbert 78). Buddhism preaches that those who would not have walked the Eightfold Path are those referred to as ordinary people. In contrast, in Christianity, they believe in the concept that man is always born by sin which was original created when Adam and Eve ignored God’s authority in the Garden of Eden. It is hence through salvation that’s one sin’s are washed away by the blood of Jesus. Those who would not have been saved by death will head to hell (Herbert 90). Buddhism has their God named as Brahma or Avalokitesvara whereas in Christianity, God has so many names: God, Yahweh, Gott, Dios, Gud, Eli,

School Uniforms Essay Example for Free

School Uniforms Essay This essay will discuss about school uniforms. This is important because school uniforms is a big topic with a lot of opinion, so now i will tell my opinion about it. As an example for a pro argument is that every student would be seen as equal. And for a counter argument would be that they cant express their own individuality. It is firmly my belief that school uniforms is not needed in school. One of the most common argument that you hear is about bullying. But if someone in the school wants to bully someone they dont care about the clothes that the person is wearing. So what i mean is that even if we would have uniforms they will find something else to bully the person for. But it might make people understand that they should not judge people of what they are wearing. A lot of people talk about individuality, and a uniform would stop so that you cant express yourself through your cloths. And this is an important time in a teens life to be able to find yourself, where you belong and where you feel comfortable. And this will affect how you are as a person when you become older. But on the other hand you should be able to express yourself through your appearance not only buy clothes. A big problem with school uniforms would cost for the uniforms. It would not be that much of a cost , but if you have more than one child it would be a lot of money in the length of time and especially when the children is in the state of growing so they would need to buy new uniforms quite often. to summarize it all together, it would be hard to say to the students that they would need to wear uniforms because we need our clothes to feel safe as who we are and it would not live up to what they expected as a result if we were given uniforms. This is a big topic that have both pro and cons argument but mine opinion will always be against school uniforms.

Study of recruitment process outsourcing

Study of recruitment process outsourcing Is the process where an employer outsources or transfers all or part of its recruitment activities to expert services of a third party (generally professional consultants). The Recruitment Process Outsourcing Association defines RPO as follows: when a provider acts as a companys internal recruitment function for a portion or all of its jobs. RPO providers manage the entire recruitment/hiring process from job profiling through the  on-boarding  of the new hire, including staff, technology, method and reporting. RPO and other types of occasional recruitment support, contingency and executive search services differ majorly in the  Process. The service provider assumes ownership of the process in RPO, while in other types of staffing services the service provider is only a part of the process controlled by the organization buying their services. History of RPO Temporary, contingency and executive search firms have provided staffing services for many decades, but the concept of an employer outsourcing the management and ownership of part or whole of the recruitment process was first realized during the 1970s in the highly competitive high tech labour market of Silicon Valley. Being hard-pressed to find and hire technical specialists these companies had to pay large fees to specialized external recruiters for staffing their projects. In order to reduce the growing expenses of recruitment fees these companies began examining the various stages in the recruitment process that could be outsourced. The initial RPO programs typically consisted of purchasing lists of potential candidates from RPO vendors. Over the years, the concept of outsourcing was accepted by businesses more and more. RPO too gained favour among Human Resource management. RPO reduced overhead costs from their budgets and also helped improve the companys competitive advantage in the labour market. With labour markets becoming more and more competitive, RPO became more of an acceptable option. In the early 2000s more companies began considering the outsourcing of recruitment for major portions of their recruiting need. The fundamental changes in the World labour market have reinforced the use of RPO. The labour market today is highly dynamic: workers are changing employers more often than in the previous generations. De-regulation of labour markets has created a shift towards contract and part-time labour and shorter work tenures. These trends have increased the recruitment activity and encouraged the use of RPO. Even in slower economic times or higher unemployment, RPO is considered by companies to assist in an increasing need to screen through a larger pool of candidates Benefits Recruitment  is seen as a cost incurring process in an organization.  RPO  has helped the HR professionals of an organisation to concentrate on the strategic functions and processes of human resource management instead of wasting their efforts, time and money on the routine work. Outsourcing of the  recruitment process helps cut the recruitment costs to around 20 % and provides economies of scale to a large sized organization. Outsourcing  has become beneficial for both the corporate organisations that use outsourcing services as well as the consultancies that provide the service. Apart from increasing their revenues,  outsourcing Process  also provides business opportunities to the service providers, enhances the skill set of the service providers and exposure to different corporate experiences thereby increasing their expertise. Time/Speed: Hiring of a recruitment company to do the recruitment process for a new project saves precious time. The recruitment agency already has the database of prospects classified according to their skills, knowledge and experience. Once the requirements are provided by the organisation and the service provider provides the organisation with a list of candidates that would be ready to be interviewed. Money/Costs: In traditional recruitment process the HR professionals have to stop their current work and concentrate on the recruitment process. This is a problem for the small and middle sized companies, the big corporations have their own recruitment departments. By outsourcing the whole of the recruitment process these companies save costs incurred in the recruitment process. The HR professionals can focus on their current work without worrying about recruitment process. These days even the big companies are outsourcing their recruitment processes to reduce costs. Quality: It is considered that the recruitment needs of a company are better realised by the owner or someone working for it. But while recruiting new personnel for a specific job or project this can be very challenging. Specialised recruitment agencies have an extensive database of resumes and the networking to source the right type of candidate. Risks Though RPO has benefits, it has its own sets of limitations/risks. RPO will be successful in the context of a well-defined corporate and staffing strategy. A company must manage its RPO activities, providing initial direction and continued monitoring to get the desired results. Loose Definition of RPO: As RPO is a commercial concept rather than a specific definition, there is little regulation to RPO providers. As such, a recruitment agency can brand their services as RPO without actually structuring them in a way that will provide the most benefit to their clients. Cost: Though RPO engagement is considered as cost saving method, the  cost  of engaging an RPO provider can be more than the cost of the internal recruitment department, as an RPO provider is likely to have higher  business overheads. Effectiveness: If an RPO provider does not understand or seek to understand the recruitment solution that they will be providing, it will lead to an improperly implemented RPO. This would reduce the effectiveness of recruitment. Failure to Deliver: When finding candidates in industry sectors where there are staff shortages, RPO service providers may fail to provide the quality or volume of staff required by their clients. Pre-Existing Issues: If the companys existing recruitment processes are not effective or if the service provider lacks appropriate recruitment processes/procedures to work with the client the RPO solution may not work. In such a situation, it is better for the company to undergo a recruitment  optimisation programme. Engagement: Many RPO organisations perform their staffing functions and service  offsite  or  offshore. This disconnects the provider from the client companys growth and recruiting strategy. Though this effect can be mitigated by strong relationship management, some of the momentum and energy associated with the rapid up scaling of a workforce through recruitment may dissipate. Social Media/Networking in Recruitment Social media recruitment is the next big thing on the cards. A lot of companies have started using Web 2.0 application for recruitment purposes. Web 2.0 is the second generation Internet-based services which is different from the first generation static Web sites with little interaction. Popular Web 2.0 applications include the social media/networking sites (Facebook, Twitter, Orkut, LinkedIn, MySpace), blogs, podcasts (Podcast Alley, iTunes), video sharing sites (YouTube, FlickR), mobile apps, etc. Today LinkedIn and Facebook has become a powerful tool in recruitment. LinkedIn is a social networking website meant specifically for networking amongst working professionals. Social media recruitment widens reach and helps segmentation, targeting and positioning of potential jobseekers. They also increase the accuracy of profile searches.  Instead of simply recruiting the person with the best-looking CV, social media can ensure that that person is also the best fit for the company. Companies like Accenture, Cognizant, Mindtree, HP-Mphasis and Wipro are planning to hire workers from social networking sites such as LinkedIn. Linkedln is becoming a hot spot  for Companies looking out to hire workers. Recruitment done through the social networking site Linkedln comes with references and are cost effective as they are free. Companies go through the relevant profiles, and can take a look at the recommendations provided by acquaintances of potential candidates before hiring workers. Mphasis used Facebook along with LinkedIn to recruit new workers by creating a page on Facebook. Benefits Recruitment through Social media/networking websites has its own benefits which are not available in other methods of recruitment. Higher accuracy: As social media/networking websites have no physical boundaries job candidates can be searched geographically and found with higher accuracy than before, narrowing the number of candidates and adding to recruiting effectiveness. Fast: As more and more people today use these websites, the available jobs can get filled quicker, lowering vacancy rates because of social medias high usage rate and immediate response time. This helps in a companys ability to attract talent versus competitors. Cost: Social media recruitment has a low cost with high ROI. In most of the cases it is almost free as most websites are free to register and use. Attracting fresh talent: A large number of social media users are college students, and they are fresh talent for entry level positions. Using social media an organization can easily attract this talent pool. Brand visibility: Using social media/networking for recruitment Increases the employers brand visibility online and establishes a leading-edge image for the brand. Risks Social media/networking offers benefits vis-a-vis other methods of recruitment, but it also has its own share of risks. Effectiveness yet to be proven: While social networks are undoubtedly here to stay, whether they become a more central part to the hiring process or not is yet to proved. The amount of recruitment done through this mode is still very low as it is in initial stages. Demographics of representation: Social media as the labour pool does not fully represent the demographics of the general public. There could be more race and age claims over the coming years due to sourcing through social networking sites. Discrimination: There could be discrimination in recruitment due to a persons country of origin, religious preference, disability, age or sexual orientation etc. Lack of clear recruitment standards and process: Recruitment through social media does not involve clear standards of recruitment. Hence any rejections based on softer criteria can lead to discrimination lawsuits being filed by the rejected candidates.

Marketing For A Non Profit Organisation Commerce Essay

Marketing For A Non Profit Organisation Commerce Essay A non-profit organization is used to depict an organization that exists to accomplish some other objectives than the usual objective profit return on investment or market share (Lamb, 167). In both cases, service business and non-profit organizations are involved in the marketing of services and regularly call for the customers to be there in the course of the production process. Both business and non-profit organization services vary widely from different producer and form time to time even from the same producer. Marketing as regards non-profit organizations is the attempt made by non-profit organization to convey equally fulfilling interactions with the intended markets. Whereas, these organizations differ in complexity and function and operate in varying settings, majority perform some the following functions; recognizing customers they aspire to serve or attract but they regards them as clients, members or patients, stipulate their objectives openly, make a decision what to charge for but use such terms like rates, fees, donations, fare or tuition, plan events that establish where they will located be and where services will be given and communicate about their accessibility by use of brochures, announcements or publics. Frequently non-profit organizations involved in the above named functions do not become conscious they are involved in marketing (Lamb, 167). Marketing in non-profit organizations Marketing is unusual idea for majority of the non profit making organisations. Non-profit organisations are required to understand that marketing is more than just the old sense of selling or getting donations (Blythe, 54). In non -profit organisation, marketing is a means of fulfilling the desires of the consumer and donor. Among the steps a non-profit organisation should take in order to achieve it marketing goals include; identifying the organisations marketing targets facilitates the organisation to discover opportunities and explore them. The identification of marketing targets gives the organisation information required to concentrate on buyers that are interested in what the organisation is offering. Among the three prime areas a non-profit organisation should recognize while creating a marketing strategy include, market goals, communications target and buying target. The target market is who the organisations marketing efforts are focused on. The target market is also the group which the organisation would like to sell its products or services to. This is a group who have an attention in what the organisation is offering. The target market of anon-profit organisation can be divided into segments which can include population, age groups or income levels. The purchasing target of an organisation is used to depict the persons or businesses which are contained in the organisations target market and require the organisations products or services and can actually manage to pay for it. The method of informing the target customers of your products is the communication target (Blythe, 56). Communication target is also used to refer to the various methods or styles employed by the organisation to get to the identified target market. In coming up with marking plans, marketing managers of non-profit organizations must make many choices. These alternatives might include adjustments to programs, adverting, changes in public relations and collaboration with partners. Marketing managers normally make choices on those elements to which they have command of such as the amounts to be apportioned to marketing. These factors are known as convenient variables since they can be altered by the marketing manager. Under normal situations, many forces work outside the control of the marketing manager, such as new laws or environmental changes. These factors are regarded as uncontrollable variables. Managers involved inn marketing planning must make decisions about which controllable variables to control for them to accomplish organizational objectives. Marketing orientation of non-profit organizations A non-profit organization has a marketing focus if it depends on marketing strategies to accomplish its goals. A non-profit organization with a marketing focus employs the array of marketing tasks to gain funds and develop good relationships. When a non-profit is marketing focused, its different units and programs are coordinated to further the mission of the organization, achieve the goals of the organization and communicate a reliable and focussed message to clients , donors volunteers and target public. When all units of a non-profit organization work towards a familiar ambition, there is unity and focus and this result to higher success and steadiness eliminating lack of focus on the purpose. In addition, when all units of an organization are working in harmony and delivering a steady message outwardly, vital areas obtain a clear understanding of the organizations uniqueness and value. A marketing focus enables the non-profit focus outwardly and the staff will focus on their acti vities and their programs. Non-profits mission statement. The mission statement of a non-profit organization should be short and very clear to the point and it should also outline the extent of the organization and should also be realistic, unique, appealing. In addition, a non-profits mission statement is required to spell out three magnitudes of an organizations extent that include; the intended public who the organization intends to serve, the needs of the intended public and the technologies which the non-profit will employ to meet the needs of the publics. The feasibility aspect of a non-profit mission statement describes that it is required to really be capable of accomplishing its mission with the available resources. Furthermore, non-profit mission statement is required appealing to the staff of the organization and volunteers, motivating them by hard work and impediments that are likely to occur. Finally, a non-profits mission statement is required to be exclusive to the organizations it is defined fo r. The general mission of a non-profits and any future planned to the undertaking should be issues to be dealt with the management or directors of the organization. Mission statement should be not be prone to recurrent changes and should be drafted such that technological, market or environmental changes do not occasion for radical redefining. Change in a non-profit organizations mission statement should only be done if only required to preserve reliability and significance. Strategic objectives to accomplish mission in non-profit organization When managers of non-profit organizations are pressured to control resources, get fund s and develop programs to accomplish the mission like saving lives, reducing disability or distributing food. They are required to begin by conducting a strategic analysis of the market to have a clear understanding of what the market requires perceptions, morals and competitiveness. Form an in-depth result of market analysis, the mangers can then be capable of setting the main strategic objectives of the organization. The strategic objectives of a non-profit organization declare the where the organization is focused towards. Strategic objectives need to be clearly stated with marketing and other goals at the lesser units of the organization. Strategic objectives should be drawn in a hierarchal order beginning with the most important to the least importance. The strategies should be equated in numerical values so that their accomplishment can be evaluated without bias. The strategies should also be practicable and dependable with light of the resources available. After developing the organization strategic objectives, then each of the units within the organization should have its specific objectives defined to meet part of the organization objectives depending on its role and competence. The procedure should be repetitive at all levels of the organization, so that it bring into line personal goals to departmental goals and departmental goals to unit goals and finally unit goals matching with the whole organization goals (Wymer et al.,31). Tactical marketing and planning in non-profit organizations The top management teams of non-profit organizations as well as the board of directors are involved in making choices concerning the future direction, objectives and goals of the organization. This engagement is regarded to as strategic planning. Marketing strategies include such activities like, event organizing, marketing study, fund raising, public relations and advertising. A non-profit organization utilizes strategic marketing through coordinated and integrated use of marketing tactics to accomplish its objectives (Kolb, 87). A strategic marketing plan describes a comprehensive plan of marketing activities to be executed over a given period of time to facilitate a non-profit organization to accomplish its objectives and goals. Strategic marketing planning for a non-profit organization involves the practice of collecting information and creating procedures to develop the strategic plan of marketing. Managers of majority of non-profit organizations in the past have not been engaging in strategic planning since they had not had formal training in business field or prior knowledge in that field. The other reason is because non-profit mangers normally start off the organization with a few employees and volunteers who are involved in doing much of the work in initiating the non-profit and non-profit managers believe they do not have time to commit in strategic analysis and planning (Wymer et al., 89). Strategic analysis and planning is very vital for non-profit organizations since they are also concerned about effectiveness and efficiency in selection about spending their resources. With increased competition and requirements for responsibility, having a plan based on through analysis of market is a requirement. In addition, plans enable non-profit organizations to coordinate activities for a given period of time such that activities that need to be accomplished ahead of others are done on time (Wymer et al., 89). Plans facilitate non-profits to set timescales for their various projects and activities. Successful plans should not only be based on market analysis but should also be distributed all through the organization and when everyone has access to the written plan non-profit witness better communication all through. With plans which have in-depth strategic analysis assists in keeping non-profits concentrating on their mission, and preserving the reliability of their organizat ion instead of swaying away due to short term goals. Strategic marketing and analysis planning for non-profit Need-focussed orientation analysis, in this step the strategists required to expose the effect of non-profits present situation. Information, regarding the level of need-focussed situation of non-profit organization can be gleaned by consultation with non-profit mangers, volunteers and employees or by reading past reports (Wymer et al., 101). Managers of non-profit organizations may also enlist the help of volunteers or board members who have knowledge in marketing to assist in the need-focused orientation analysis. New product development process analysis; since majority of offers pass through lifecycles that can easily be predicted for growth to death stage. With a well planned new product development plan in place, a non-profit can predict and evaluate and work through the creation of the best products/ services or programs in addition to or substitute those close to decline. With a formal approach will ensure new concepts are given timely and suitable consideration and the role of coming up with new offers is defined. Analysis of non-profit organization positioning; Since non-profit organizations compete with other organizations for grants, donations and tax monies employees and volunteers, understanding positioning of a non-profit is thus a vital tool for survival and growth. Analysts of non-profits organizations are bound to evaluate the present situation of the non-profit together with the position of its products, services or programs as seen by the current and prospective clients, donors and intended public (Wymer et al., 101). The main goal of positioning analysis is to provide a strategic explanation of what is displayed by perception maps. Analysis of competitiveness of a non-profit organization; If a non-profit organization is not acquainted about each competitor, the search for relevant information will provide at least a bit of information and insight regarding the offers of competitors and activities that can have significance on the non-profits plans. When a market analyst gives out the findings of putting into practice a specific strategy, the no-profit will be able to gauge the real and intended competition response and its results. Analysis of financial status for a non-profit organization; Effective strategic planning requires excellent financial analysis. Accounting for cash flows, margins, breakevens and donations present useful models for planning. Majority f non-profits have specialists in accounting and finance either on their board of directors who aid in financial analysis and the final assessment of choices. Assessment of clients needs in non-profit organizations; Identifying what the clients needs are and where, when and how they can best be met is a vital task. Non-profits clients can be individuals who use the offers of the non-profit or they can be donors. Complex efforts to try to comprehend the needs of the non-profits client are the reason why clients of their own needs differing form experts discernment. Apparently, non-profits have an ethical role for the result of the selection about the needs to serve and those not to serve. Defining alternative strategies in non-profit organizations Strategic alternatives are required to include the 4Ps product, place, promotion and price. Every alternative strategy created needs to be the organizations best tactic to that strategic course. For instance, an alternative for health care offering non-profit may be to spread out their offer in another nation, or redefine its offer to include the target public in its country of foundation. Analysts need not to build up strategic alternatives that are similar except where they are for one area. All alternative strategies should be copied from the situational analysis. Marketing mix for non-profit organisations The marketing mix for non-profit organisations include four factors that are controllable which are, price, promotion, product and place, (Wymer, et al., 122). The four variables can also be joined to form market demand and enable dealings and that needs to be considered when it comes to achieving the public targets. The four factors that can be controlled are in most cases known as the 4 Ps, the price depicts the financial or nonmonetary costs, and promotion depicts the marketing communication with the intended audience. By understanding that even non-profit organisations can control these variables, is vital in making choices about distribution of resources. How to define the offer in non-profit organisations According to, (Wymer et al., 123), an offer in a non-profit organisation is used to describe any combination of benefits in a product, service or social marketing program that can fulfil a need or a want of the target market of an organization. In non-profit organizations offers are not easy to recognize since they do not comprise of tangible products and are in most cases, social marketing programs or services. Product offers are often tangible i.e. can be felt or handled or non-perishable and can also be inventoried i.e. stored for future use. On the contrary, services are intangible, inseparable for the provider, perishable and in some cases they vary depending on the provider on their quality and cannot be stored for later use. Marketing of social program is in most cases difficult to define since they are not tangible, consumable, and in separable than services. Marketing of social programs is often a referred to as issues marketing, social ethics marketing or behavioural change marketing. Matrix of a non-profit model Though models were created for business organizations, non-profit managers still have make a decision the most suitable mix of offers to use. The Gomes/ Knowles Customer Value/Mission (CV/M) model facilitates managers of non-profit to analyze their offers in two extents that are directly related to the non-profit and truthfulness to the mission of the organization and the apparent customer value. The Customer Value/Mission model is utilized to address the needs of managers of non-profit organizations to accomplish non-monetary objectives inherent to their missions as well as be focused on the client by considering present and intended public discernment of the offers by the organization. Social marketing programs marketers aim those programs to persuade attitudes regarding health, lifestyle or social behaviour and in due course the behaviour of their audiences. Thus, attitudes that are as a consequence of social marketing programs do not come into existence independently without the target public. Social marketing programs and services are in most cases difficult to describe since they are more undefined than tangible goods. For example, the offer for International Federation of Red Cross and Red Crescent Societies offers characterized disaster management programs, such as disaster management, disaster, preparedness, and response to disaster. In disaster preparedness program may encompass capacity evaluation, vulnerability and better programming initiatives. In addition, both disaster response and disaster management can encompass many subprograms of their own. In marketing for a non-profit organization, the direct consumers of the product or service are known as the client publics while the indirect consumers are known as the general publics. For instance, the student body in a university form its client public while the trustees and the alumni form the general publics (Pride and Ferrel, 375). The client publics are given more attention when an organization creates a marketing strategy. Creating a marketing mix for non-profit organizations. A marketing mix strategy confines the choices and concentrates the marketing activities towards accomplishment of organizational objectives. The marketing strategy needs to encompass a plan for decision making regarding product, promotion, distribution and price. These decision factors need to be merged to serve the aimed market. In coming up with the product, a non-profit an organization in most cases develops concepts and services. Hindrances, may crop up in case an organization fails to classify what it is offering. For instance, Peace Corps, offers vocational training services, health services, society development and nutritional assistance. It also markets concepts regarding international collaboration and execution of the foreign policy of United States. Therefore, Peace Corps, product is complicated to illustrate than common business products. The marketing of services which are intangible requires a more marketing endeavour (Pride and Ferrel, 375). Marketing of information and concepts similarly is more difficult than tangibles and much more effort is therefore required in order to gain any returns. Decisions regarding distribution in non-profit organizations are associated to how ideas and services are to be made accessible to the customers. In case the product in offered is an idea, then the choice of the correct media to communicate the idea will fasten the process of distribution. By nature services, are comprised of assistance, availability and convenience. Accessibility is therefore part of the total service. Making a product such as health services accessible requires knowledge regarding retailing ideas such as the location of the health facility. Creating a distribution channel to manage and enable the movement of non-profit products to consumers is a vital role which requires the overhaul of the long-established idea of marketing channel. There is no incorporation of independent wholesalers, in non-profit marketing situations, since the product flow from non-profit organization to the client. The creation and utilization of ideas and services are in most cases instantan eous. Creating promotional decisions might be the first indication that non-profit organization perform as marketing activities. Non-profit organizations utilize advertising and publicity to be in touch with public and customers. Direct mail remains the major method of raising funds for social services like those offered by Red Cross and Special Olympics. Environmental conservation focussed organizations usually face the obstacle in endorsement materials, on how to commune using environmental friendly materials like recycled paper and atmosphere sensitive inks. Progressively more, non-profits organizations have come to use the internet to access fundraising and promotional objectives by use of email, and soft ware that facilitate accepting internet gifts (Pride and Ferrel, 375). Majority of non-profit organizations are also using personal selling, although using another name. Charity organizations and churches depend on personal selling when they send off volunteers to enlist new members and ask for for contributions. Special occasions to collect funds, offer services and communicate ideas are successful promotional activities. For instance, Amnesty International, held a global concert tours featuring renowned musicians to raise funds and create public awareness of political prisoners around the globe ( Pride and Ferrel, 375). Even though, product promotional practices might need only slight adjustment when utilized to non-profit organizations, the pricing is differing and making of decision is complicated. Among the pricing concepts faced by a non-profit organization include pricing in user and donor markets. The two types of pricing methods utilized by non-profit organizations include, fixed and variable pricing. Under fixed pricing, there is a fixed fee for the users or the price might differ depending on the users capability to pay. In a situation, where a donation seeking organization accepts any donation, then its using variable pricing. In developing marketing strategies for non-profit organizations the broadest description of price need to be used. The financial price or exact dollar value might not be charged in a non-profit item. Opportunity cost is the value of the foregone benefit by giving up one alternating and selecting another. Based on this traditional view of pricing non-profit organizations influences individuals to donate time towards a cause or change his or her behaviour are the paid by the individual. For instance, unpaid assistants who answer telephone calls for a university psychotherapy service or suicide hotline, give up their time which they could other wise have spent studying or doing other things and the income they forego from working in a for-profit organization (Pride and Ferrel, 376). In other non-profit organizations, financial cost is a vital component of the marketing mix. Nowadays, non-profit organizations are raising capital by raising the costs of the services they offer, or have started charging for services which initially were not charging for. Non-profit marketing organizations use marketing studies to establish the kinds of products their target market would be ready and willing to pay for. The pricing strategies of non-profit organizations, in most cases focus on the welfare of the client and public over equalization of costs and revenues. Where more funds are required to cover costs, the organization might plead for contributions or grants Beamish, (Karen and Ashford, 225). In marketing for non-profit organizations, the marketing is geared towards non-business objectives as well as social causes. The marketing uses the same ideas that apply to business situations. Whereas the main beneficiary in a business enterprise is the owners, in case of a non-profit organization, the beneficiary should be the clients, the larger public or its members. The objective of a non-profit organization is to portray its exclusive philosophy. The marketing objective of non-profit organization is to obtain required reaction for the intended public. Creating a marketing strategy for a non-profit organization consists of defining and analyzing the intended market and developing and preserving the marketing mix. In marketing of non-profit organization, the product is in most cases a concept or a service (Beamish, Karen and Ashford, 258). Distribution is aimed at announcement of ideas and deliverance of services and the effect is just a short marketing channel. Promotion is very vital to non-profit organization marketing. Among the promotional strategies utilized by non-profit organization include; publicity, personal selling, and advertising to inform the public and the clients. Distinctive features of non-profit organization marketing strategies In the same way like other business organizations, mangers of non-profit organizations develop marketing strategies to bring about equally rewarding interactions with the intended markets (Lamb, Hair and Mc Daniel, 364). Marketing in non-profit organization is different in various ways such as the goal setting, choice of intended markets and creation of suitable marketing mixes. In the private sector, businesses are driven by the profit goal, and its used as a guideline for decision making and criteria for assessing results. On the contrary, non-profit organizations do not search for profits for redistribution to the owners or shareholders. For instance, the Methodist church does not assess its achievement by the amount of cash left in the offering baskets, but the quality and level of service it has been able to provide. Majority of non-profit organizations are required to offer reasonable, effective and efficient services that take action to the needs and likings of multiple constituents who include the users, donors, politicians, payers media and general public. Non-profit organizations do not evaluate their success or failure in firmly monetary terms Lamb, (Charles, Hair and Mc Daniel, 364). The absence of monetary bottom line and the existence of multiple, different, intangible and in some cases vague objectives make giving precedence objectives, decision making and performance assessment difficult for non-profit managers. Non-profit organizations managers must therefore use different approaches from those used by in the private sector business. Intended markets Three distinctive features associated to target markets are exclusive to non-profit organizations. Apathetic targets, whereas private businesses usually give priority to those markets that are probable to act in response to specific offering, non-profits frequently target those who are indifferent about to receiving their services such as vaccinations, psychological counselling and family planning guidance. Non- profit organizations in most cases are pressured to accept undifferentiated segmentation strategies. In certain cases, they fall short of identifying the benefits of targeting or undifferentiated approach may materialize to present economies of scale and low per capital costs. In other, circumstances, non-profit organizations are strained to provide the highest number of individuals by targeting the average user. The difficulty of creating services that target the average user is that there are few average users thus the approach fails to please any market sector Lamb, (Hair, and Mc Daniel, 365). Balancing positioning, The main role of majority of non-profit organizations is to offer services, with available resources to those who are not effectively served by private organizations. Due to this, non-profit organizations in most cases must harmonize rather than struggle with the efforts of others. The spotting undertaking of non-profit organizations is to recognize the poorly served market segments and develop marketing programs to match their needs instead of targeting the places that might offer higher profits. For instance, a university library might view itself as complementing the services of a public library instead of being a rival to it. Product uniqueness between business and non-profit organizations Instead of having simple products concepts, non-profit organizations in most cases market complicated attitudes and ideas. For instance, need to exercise, or eat correct foods, not smoke tobacco, not to drink and drive. The benefits attained from such ideas and messages are complex, intangible, long term and more difficult to commune to clients (Lamb, Hair and Mc Daniel, 365). Strength of the benefits. The benefit strength of majority offerings by non-profit organizations is weak or indirect. To the general public or consumers, there are no individual direct benefits of donating blood, or even requesting the neighbours to donate money to a charity. On the contrary, service business offers their customers direct personal gains in trade. Majority of non-profit organizations are involved in marketing products that bring forth very little involvement such as (Do not Litter) or high involvement such as (Stop smoking). The range for private sector products is a bit narrower. The traditional promotional tools may not be satisfactory to stimulate acceptance of either high or low involvement products. Place distribution decisions The success of a non-profit organization offering is evaluated by its ability to distribute its service offering to intended customers groups at the time they need it and at a suitable location. For instance, majority of land-grant universities in USA provide extension programs throughout their states in order to get to the general public. In addition, some education institutions also present classes to student in locations outside the campus through interactive video equipment. The extent of a service depends on the fixed facilities required for it to be effective and implications for its distribution. Normally services such as rail, beach skating can only are delivered only a particular point. However, majority of non-profit services do not rely on special services to be provided. For instance counselling only needs the meeting of counsellors and the clients (Lamb, Hair and Mc Daniel, 366). Promotional decisions Majority of non-profit organizations are outlawed form openly form advertising therefore limit their opportunity for endorsement. In some cases, some non-profit organizations do not have the funds to pay for advertisements promotion consultants or marketing staff. Among the few special promotional options available for non-profit organizations include; Non-profit organizations, in most cases look for marketing or advertising professionals to assist them create and execute promotion strategies. In certain situations, a marketing agency gives its service in substitute for potential long term benefits (Lamb, Hair, and Mc Daniel, 366). In most cases services given out freely build goodwill individual contacts and general alertness of the donors organization capability and character. Sales promotion activities that utilize existing services or other resources are progressively more being used to create awareness to the offering of non-profit organizations. In other case, non-profit charities work together with other companies to get promotional activities. Use of public service advertising involves an announcement aimed at support a program of a federal, state or non-profit organization. Contrary to business

Cold Wars Impact on America Politically, Socially, and Economically Es

Cold War's Impact on America Politically, Socially, and Economically As the Soviet Union approaches Berlin from the East, the allied forces invade from the west. Hitler’s German war-machine was crumbling. The United States had to make an enormous decision. Should they attack the Red Army of the Soviet Union? Should they keep the increasingly shaky alliance with the Russians and end the war in Europe? America chose to remain allies, resulting in a decision that affected the world for the next 46 years. World War 2 had concluded but now there was a new enemy, the Soviet Communist. The post-war world left the Soviets and the United States in an ideological power struggle. The origin of the cold war is hard to pinpoint. There were several issues and disagreements that led to it. The political differences between the 2 nations were absolute opposites. America was a democracy, a system that allows its citizens to choose the political party in which runs the government. The Communists were led by one of the most vicious dictators in human history, Joseph Stalin. America has a capitalist economic system that allows private ownership of business and property. This freedom allows citizens the opportunity for financial success. All businesses and institutions of the Russian socialist economy were owned, regulated, and operated by the government. The purpose of American government is to protect the individual rights of its citizens. The soviet regime stood for control. World War 2 had just ended, and these two super-powers were becoming agitated, leery, and even paranoid of looming intentions. Although U.S.S.R and the U.S. were allies in the war, the suspicion and distrust was radiating from both sides. The Verona Project ... ...mic age is unimaginable. Taxes were raised on Americans, giving huge amounts of money to the military and national defense. To conclude, the cold war had an enormous effect on nearly every aspect of American life. With varying results, some were good and others were bad. I sense that the Cold war was helpful to us as a nation. Russian competition pushed the U.S. toward improvements in technology, military, science, and education. In a world with 2 superpowers the U.S. was driven to be better than the competitor. But now we are alone at the top and there is nowhere to go but down. Hopefully the termination of the U.S.S.R. didn’t open up a spot for a new and better world power to emerge in the near future. Bibliography Present Tense: The United States Since 1945, Michael Schaller, Virginia Scharf, & Robert Schulzinger. Houghton-Mifflin, ISBN 0395745349, 2003

The Effects of The Black Death on the Economic and Social Life of Europe :: European Europe History

The Effects of The Black Death on the Economic and Social Life of Europe The Black Death is the name later given to the epidemic of plague that ravaged Europe between 1347 and 1351. The disaster affected all aspects of life. Depopulation and shortage of labor hastened changes already inherent in the rural economy; the substitution of wages for labor services was accelerated, and social stratification became less rigid. Psychological morbidity affected the arts; in religion, the lack of educated personnel among the clergy gravely reduced the intellectual vigor of the church. "In less than four years the disease carved a path of death through Asia, Italy, France, North Africa, Spain and Normandy, made its way over the Alps into Switzerland, and continued eastward into Hungary" (Microsoft Bookshelf, page 1). After a brief respite, the plague resumed, crossing the channel into England, Scotland, and Ireland, and eventually made its way into the northern countries of Norway, Sweden, Denmark, Iceland and even as far north as Greenland. In other words, the plague touched almost the entire known world. So much death could not help but tear economic and social structures apart. Lack of peasants and laborers sent wages soaring, and the value of land plummeted. For the first time in history the scales tipped against wealthy landlords as peasants and serfs gained more bargaining power. Without architects, masons and artisans, great cathedrals and castles remained unfinished for hundreds of years. Governments, lacking officials, floundered in their attempts to create order out of chaos. The living lost all sense of morality and justice, and a new attitude toward the church emerged. Medieval people could find no Divine reason for the four-year nightmare, and dissatisfaction with the church gave impetus to reform movements that eventually broke apart the unity of the Catholic Church. The plague itself was disastrous enough, especially in the appearance of more than one form during the same epidemic. But coming when it did was as catastrophic as its form. The middle 14th century was not a good time for Europe. The European economy was already in difficulties. It was approaching the limits of expansion, both on its frontiers and in reclaiming land from forest and swamp. The arrival of the Mongols and the Ottomans had disrupted trade routes, and certain areas of Europe were edging into depression. "The Church was in poor shape as well. The popes resided at Avignon, not at Rome, to the scandal of many.

Statement of Educational Goals and Philosophy :: My Philosophy of Education

Statement of Educational Goals and Philosophy When I was in High school I decided that I wanted to be a secondary teacher. At first I didn’t want to be a teacher, but a few of my teachers changed my mind. In secondary school, I was thought of as an outcast by both my peers and my teachers. I had moved from Washington D.C. to the small country town of Galax, in Virginia, and the way I talked and dressed gained allot of negative attention. People thought that I was not capable of anything but starting trouble, when in fact I was very quite and shy. This negative stereotype made school a painful experience and I did not enjoy going to school. It wasn’t until my junior year that I had teachers who saw that I was in fact a intelligent person, capable of anything. They were the ones that showed me that, given the right direction, any student can accomplish anything. They also showed me that learning could be made fun. These teachers are what made me want to teach. They made me want to be the teacher that is there to help every student reach their full potential. In the following paragraphs I will state my philosophy on education and some goals that I will meet. It wasn’t until a project that my Education 210 teacher, Miss Smith, assigned my group a project on essentialism that I realized I was an essentialist, this approach to education was made popular by William Bagley. This approach was originally thought of as being to critical of students, but the launching of Sputnik in nineteen fifty seven and â€Å"A Nation at Risk† in nineteen eighty three brought essentialism back. In all things that are done in the classroom, such as classroom management, the curriculum, teaching methods, and the ways of evaluating my students, I plan to follow the essentialist approach. I wish to do this because it is my belief that schools should instill traditional moral values and the intellectual knowledge that students need in order to become model citizens. After all, I believe that the purpose of education is to mold students into model citizens because they are future leaders.

Abuse of power Essay

Abuse includes humiliating you, threatening you, intimidating you or possibly coercing you. It doesn’t include normal management tasks such as reviewing your performance or assigning your workload, unless your boss does so unfairly. Unfairness ranges from racial or sexual discrimination to singling you out for the worst assignments as a way to bully and dominate you. Offensive, humiliating verbal or physical conduct may count as harassment as well as being abusive. Types Abuse manifests in many different ways. Some abusive bosses are constant critics who put down, insult and belittle you. Others intimidate you with angry, out-of-control rants and emotional explosions. Abuse may not be obvious: Some supervisors appear nice when they’re face to face with you, then back stab you later. Control freaks use their power to micromanage or unreasonably restrict your ability to do anything without their approval. In most cases, these behaviors have more to do with your boss’s personal issues than anything you’ve done. Solutions If the abuse is a rare lapse in an otherwise-excellent boss, it may be best to let it go. Even if it’s consistent, enduring the abuse until one of you moves on is an option. If it’s more than you can put up with, confront your supervisor, but do it professionally. State the problem without losing control or flinging abuse or insults at her. Document the incidents in case you have to complain to higher-ups. If you do not see an improvement in your relationship with your boss, the next step in a visit to Human Resources for advice. A detailed track record shows you’re not just a whiner. Legal Action Sometimes abuse goes beyond what’s legal. When a supervisor targets you because of your race, religion or gender, you have grounds for legal action; some states add other standards, such as sexual orientation. If your boss defames you — telling lies about your performance or your personal life — that may be actionable too. If you make a legitimate complaint to the company and don’t get a response, or your company has no provisions for preventing harassment, you may be able to sue the firm.

Physical & Chemical Properties

Physical and Chemical Properties Pre Lab Questions: (4pts. ) 1. What are the learning goals of this experiment? The goals are to investigate the chemical properties of pure chemical substance and to investigate the physical properties of pure substances. 2. Write two examples each of physical and chemical properties. Physical –Color, Odor, hardness, density, melting point, boiling point Chemical- heat of combustion, reactivity, ph, 3. What happens if you heat a solution of chemicals in test tube facing towards you?How would you avoid inhalation of chemical vapor during heating in a test tube? It could splat on face and burn you. The best way to avoid inhaling vapor is to either where a mast or don’t breathe directly in the vapors while the substances is burning. 4. How would you take care of itching eyelids or body parts caused by the contamination of 6M HCl? Wash your eyes with cold water immediately and if get any worse call 911. Date:______10/28/12___________________ _ Name:____Daniel Asonye _____________________ . Title: Physical and Chemical Properties 2. Procedure: (3pts. ) 1. The first thing that must be done is to half fill one well of 24-well plate with 6M HCL and half filled a second well of the 24-well plate with 6M NaOH. 2 – The second thing to do is to place 4 smalls’ test tubes into wells of the 24 well plate. Than place a small amounts of the substances into the tube that needs to be tested in each of the four micro test tube. 3 In the first tube, watch and record color and odorThe next thing lights the burner and grab the test tube with the holder. Next heat the sample by slowly moving it just above the flame. Watch the effect of the substance by the heat. Allow cooling before storing. 4 For the second tube 1. Add enough cold water at least ? about the sample and stir with the rod and watch what happens. Light the burner and grasp the test tube with the holder and heat the sample by slowly moving the tube about the fla me. Use the ? cm of red and blue litmus paper.Allow the solution to cool and stir with the rod and transfer a drop of the solution onto a piece of litmus paper. 5 For the third tube Just add a few pipet drops of HCL to the sample and stir. 6. Fourth test tube- just add a few piped drops of NaOH to the sample. Stir and record 7. Clean up all four test tube and repeat steps 2 through 6. 3. Data Collection: Fill up the table as shown in procedure (12pts. ) |Color |Odor |Effect of heat |Cold H2O |Hot H2O |Litmus Test |Dilute HCL |DiluteNaOH | |Mg |silver |nc | |– |— |– |– |– | |Cu |gold |nc |Dissolves quickly |Dissolves slowly |Slighty cloudy |Blue-white color appears Red -none |– |– | |Zn |silver |none |– |– |– |– |Starts boiling |— | |Mgo |white |none |– |— |– |— |— |White precipate forms | |CuCO3 |gray |gas-like smell |Started dissolving |Starts looking slightly clou dy |Becomes a little darker |Blue formed some white color while red didnt |Boiling, white precipitate increase |Neutralize the solution and is a lot clear | |Cu (NO)3 |blue |Gas-like smell |Started dissolving and boiling |A lighter blue is formed |Becomes a little darker |Blue-formed some redish color while red had no change |Ultraviolent color is formed on the top of the solution |A large substrate has been formed between the two colors. Violent on top and blue on bottom | |NaCl |White |none |Started to dissolved |A tad cloudy |Becomes a little darker |No reaction |No reaction |No reaction | | 4. Attach your picture showing your work on step 4d. The picture should also show the results as appears in the experiment. [pic] [pic] [pic] [pic] 5. Result: Write the results of your litmus paper test (2pts. ) The cooper formed a white precipitate. The CuCo3 blue formed some white color while red didn’t.The Cu(NO)3 blue-formed some reddish color while red did not. NaCl had no reactio n. ________________________________________________________________________ ____________________________________________________ 6. Questions: Answer the questions briefly as shown in page 110 (3pts. ) A. Yes I did. I saw heat of combustion in about every chemical I test today. B. The evidence I saw was mainly copper. It had the highest reactivity out of any substance I used. C. Reactivity of any substance with cooper and heat combustion of substrates. D. Physical, physical, physical, and chemical E. physical, chemical, physical, physical , physical , chemical F. I would re heat the solution to give me a physical change.

Loyalty Program Essay

We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows:   Before we suggest a customer rewards or loyalty program, it is important to understand what is the company’s long term vision, For whom this program is to be implemented i. e. who are the company’s best customers, what are their needs and expectations, the reasons for having such a program and the expected outcome. So the first question is: What is Cabo San Viejo’s long term vision? Was the company directing its activities in overall achievement of this vision? The vision of the company was to help people live healthier lives. Initially there was a gap between the operational objectives of making people lose weight by way of low calorie diet and the vision of getting people to live healthier lives by inculcating sustainable lifestyle ways. However, this gap had been bridged but the positioning gap remained. Who were Cabo San Viejo’s targeted customers? Was there any gap between targeted and actual customers? If we go by the vision statement, anybody wanting to live a better and healthier life was Cabo San Viejo’s targeted customers. These could include smokers, obese men and women, even obese children, stressed couples or singles, workaholic professionals, over worked top executives and managers etc. However, Cabo San Viejo was attracting mostly females (70%-80% of the guests) with an increasing average age over the years, the last average being 57 in the year 2004. Thus, mostly older females were visiting the resort who wanted to indulge themselves and feel better about their body and themselves. Also, their household income was high. Comparing this with the summer guests, the latter group had less income and was also comparatively younger in population. Thus, we can link the age, income level and affordability. Usually younger people are less wealthy and thus find such vacations expensive. Not only this, the perception of Cabo San Viejo first as a fat camp and then as a boot camp was discouraging people to come there. Also, 67% of guests came through word of mouth indicating that the above line marketing was performing poorly. Campaigns targeting specific groups of people showing indulgence in activities of their interest like hiking for young crowd, spa treatment for women, consultation for couples etc would be likely to bring out the varied health solutions offered by Cabo San Viejo. What were the needs of the guests at Cabo San Viejo? Was there any gap in meeting the needs or their expectations? The individual needs of the customers varied quite a lot. To understand and cater to the needs of the customers, the company had efficiently trained its reservation staff who helped customers choose the appropriate package as according to their goals and objectives. The very fact that 95% of the customers rated their experience as either very good or outstanding shows that Cabo San Viejo was operating efficiently. However, if Cabo San Viejo was to target a more demanding and younger customer base in future, it would have to exceed is current delivery promise. The needs have been met but the expectations of repeat customers have not been satisfied some of whom have expressed their resentment for not being rewarded for their continued patronization. Therefore we have recognized: Perception of Cabo San Viejo as a boot camp needed to be changed. †¢Young customers needed to be attracted. As they had higher expectations and smaller pockets, loyalty program needed to focus on value proposition by means of discounts etc. †¢Older customers were mostly wealthier and would not be looking for a value deal like the younger customers. Cabo San Viejo had around 5000 repeat customers each year which a healthy figure is making up about 60% of the total arrival figure. Around 3500 new guests arrive each year of which 32% revisited within 5-6 years and 62% of repeat visitors returned again within 5-6 years. The primary reason for not returning was the high costs. Here we reiterate that to attract more repeat customers, value must be offered. Why does Cabo San Viejo need a customer loyalty program? †¢Retention: One of the primary reasons for most loyalty programs is o retain the loyal customers by appreciating them and the business they generate for the company by making them feel special and good about their association with the company. †¢Offer enhanced value proposition: A loyalty program which offers a value deal to its customers who need it will get Cabo San Viejo more patronization. However, it is to be understood that not all customers need or expect value deals. Enhanced Satisfaction: Recognition by way of loyalty program makes a customer feel good and thus enhances satisfaction which in turn leads to more positive word of mouth. †¢Positive Word of Mouth: Around 60% of Cabo San Viejo’s customers called in for inquiry based on word of mouth. †¢Enhance image as a responsive company: Cabo San Viejo explicitly encourages customers to complain if unsatisfied. It is through such feedbacks that Cabo San Viejo has got to know that customers expect such a program implementation. Whenever a company asks for and receives complaints, it is best to respond or may lead to customer resentment. Counter Competition: If not rewarded for loyalty, customers may switch to other competitors. How much is the desired/expected impact? Having analyzed this, we now estimate the impact. The impact of a loyalty program is usually incremental and observed over a period of time. The expected increase in retention is say, 10%1 over a period of say, 5 years2. Also, people coming from reference is expected to increase over the years enabling the company to cut marketing costs elsewhere. 1The expected retention percentage is found either based on internal company data or industry expert advice.

Middle Range Theory Essay

Bank of America is the largest US bank founded in 1904, it has expanded through several acquisitions. By the end of 2009, Bank of America was the market leader serving 82% of the US population and over 53 million customers. They are positioned as number one in online and mobile banking. Their mobile banking services were launched in 2007 and have gained 4 million customers in less than three years. Acquisitions made by Bank of America prior to the financial crisis caused a very strong drop in their stock price. Customers: In 2009, 10 million customers used mobile banking and this is expected to grow to 37 million by 2014. Customers that use mobile banking are not the same as online customers. Customers that use mobile banking represent a different segment of the market that other banking customers. Security issues, a perceived low value and expense, were the primary reasons that customers did not switch to mobile banking. Potential customers were reluctant to try a new banking service that are represented an extra cost and they were also afraid of losing control of their finances. Debit cardholders were the most active users. It was convenient for them because they could check their account at any time. Customers that used this service changed their usual banking channels and as a result -the bank had a higher retention for these users of online services. Competition/Competitors: Bank of America’s main competitors were: Bank of New York Mellon, JP Morgan Chase ; Co. , Wells Fargo ; Co. , Citigroup, and PNC Financial Services. These competitors also used mobile banking to ensure good service for their customers. They used SMS, customized web browsers and apps, depending on the bank and the customers they served. Citibank and Wells Fargo had different applications customized for their target groups. General Context Considering that the banking industry is fragmented, with thousands of banks offering retail and wholesale banking services; ten of the largest banks hold 46. 4% of total deposits, Bank of America being the largest one. The mortgage crisis of 2009 led to a deep recession and spilled over into a financial crisis that affected the retail banking business. Banks started waving fees and offering additional benefits in order to capture and retain customers. Mobile banking was introduced in the US in 2007 which added costs to each transaction. However, these costs were lower than call centers and interactive voice response costs. Bank of America had three options: mobile messaging (mobile stream modification without any software installation), mobile Internet (wireless application protocol), and mobile applications. Mobile applications in particular were more sophisticated and costly. Smartphone use was estimated to grow to 46% by 2014. Development Dilemma: Bank of America has two options to handle the future of mobile banking: 1) Build new and various applications to target different customers a) Pros: i) Customers want customization in the products; this will increase retention and satisfaction. ii) Marketing strategies can be segmented into different types of clients. This increases efficiency and reduces costs. iii) Superior brand and innovation perception. a) Cons i) Cost of application creation will increase due to the different areas and type of customers at Bank of America ii) Any changes in the bank services will have to be applied to all apps. Some customers will have to download and use various apps at the same time 2) Refuse to add complexity to the current application a) Pros: i) No extra costs on building a new application ii) Customers that don? t like technology or doubt about security issues won’t be affected b) Cons: i) Other banks offer better mobile apps and this will increase their competitive advantage ii) Customer satisfaction will suffer if the app is not updated and does not fulfill their needs. iii) Transactions will still be done through ATMs, Call centers and IVR, which are 4 to 11 times more costly. Opportunities: Since Bank of America is one of the largest financial institutions in United States that has millions of customers; online banking is an important feature that offers to ease transactions and provides access to billing statements. However, because of the multitude of services banks offer it is overly-complicated to provide all items in one bundle. Because of this complexity (to add all the banking features in one app for mobile banking) Bank of America should target tablet-users to provide all the banking features with different applications. For example Bank of America can provide tools like market reports for savvy investors or savings programs for households (where it is easier to keep track of expenses. ) Tablets are relatively easier to use than mobile phones. Targeting such a market at an early stage can broaden the spectrum in which Bank of America operates its mobile banking. This opportunity which targets future markets as computers are being replaced by tablets should not be forgone. Ease of access and use for customers with multiple Bank of America services, easier tracking of frauds or errors. ) Bank of America customers will be able to access a large array of services online. c) For some high-end apps a nominal fee may be charged to cover some of the technology budget. 2) Cons a) Customer information may be at risk as it is insecure to access sensitive information online for which Bank of America will have to maintain high privacy, increasing cost. b) Some of the features may still be complex and require customer support hotline. c) Customers may act on unintended transactions involving significant funds. Recommendations: Bank of America needs to improve the complexity to the current application. After analyzing the options and the opportunity, we think that Bank of America has to differentiate themselves from their competitors while offering a great service to their clients, we would recommend to increase the functionality of the mobile app. This change will bring extra benefits to the different type of clients in a single download. The company will also cut costs in the type of transactions made by the clients. The continuous growth of the mobile market especially the Smartphone use is another aspect of the recommendation. Having a mobile has become a commodity for the population. The new generation will get so accustomed to this technology that they will be able to deal with any app complexity without any problem. Bank of America has to think of its future customers, not only the current mobile technology adaptors. 1) Pros: a) Having a better application will differentiate the bank compared to their competitors b) Customers will have overall services in a single application. Mobile payment services would be added to the app and will attract and benefit many customers. d) Transaction costs will become lower as the % of Smartphone users grows (46% for year 2014). 2) Cons: a) Added complexity will discourage some customers to use the application b) Speed of the application may suffer if the customer has a bad connection or has too many applications downloaded in their mobile. c) The cost of developing a more complex application is larger and may require more expertise and training for employees and customers as well.